CLIENT
YSL Beauty
SECTOR
Beauty
SERVICES
Email design and development, onsite assets, social media assets
WHEN
2017-present
“Getting to work on such a prestigious brand as Yves Saint Laurent Beauty is a pure joy and privilege. As well as supporting with digital creative assets for the D2C website and social, we were tasked with the design and build of 60+ loyalty trigger emails of the UK audience.”
Niki Wolfe
We created BAU emails for YSL Beauty from 2019 - 2024
BRIEF
A complete overhaul of the loyalty trigger emails for the YSL Beauty brand - from design to build.
Working with the CRM team - using supplied assets from the Paris office it was a job to create a design system that would work across 60+ emails - utilizing live HTML text to allow the emails to be easily updated by the CRM team - but ensuring the emails are engaging and beautiful.
Other challenges we had to navigate were the inclusion of dynamic content such as personalized data in both live text and image based assets, dynamic product feeds and unique promotional codes.
The full set was delivered with great success on time and budget.
PROJECT
Loyalty trigger email programme
“WOLFEGANG were able to handle this extremely large project with ease, creating an efficient system to make sure each email within the loyalty programme felt unique but with a consistent design signature. The designs WOLFEGANG created were highly praised within the European division. The team are always a joy to work with!”
Katherine Grundy - CRM Manager - YSL Beauty
“We have been creating emails since the very early days of when it became a thing - it’s a strength we have - able to constantly innovate and push the boundaries of both design and the technical aspect. We love the challenge of grabbing the attention of customer within their busy inbox.”
Niki Wolfe
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