CLIENT
Southbank Centre
SECTOR
Culture
SERVICES
Email template design and development
WHEN
2019
“Getting to work on such a prestigious brand as Yves Saint Laurent Beauty is a pure joy and privilege. As well as supporting with digital creative assets for the D2C website and social, we were tasked with the design and build of 60+ loyalty trigger emails of the UK audience.”
Niki Wolfe
Our current email templates were designed three years ago and need a refresh.
1. We would like to simplify the design to deliver a better aesthetic in line with the
Southbank Centre brand guidelines and deliver a good user experience across all
common browsers and devices.
2. We would also like the design to better support the use of content to drive user
engagement driving more click thrus to the SC website. We want to do this by
a. Improving the way content blocks look in events emails
b. Designing a content only email
“Getting to work on such a prestigious brand as Yves Saint Laurent Beauty is a pure joy and privilege. As well as supporting with digital creative assets for the D2C website and social, we were tasked with the design and build of 60+ loyalty trigger emails of the UK audience.”
Niki Wolfe
“A seriously rewarding body of work - having the opportunity to bring fresh new ideas into an area that often feels forced to pick ‘school supplier services’, using the same templates as all the other schools resulting in bland, indistinguishable creative.”
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